Qatari Diar

Through extensive outreach to the media, Brown Lloyd James has helped to position this real estate and development company as an influential and powerful international brand. By defining the message to stress Qatari Diar's principles of sustainable development that adheres to local tradition, Brown Lloyd James has separated Qatari Diar from its competitors and created an interesting narrative that journalists are keen to discuss. Additionally, we have overseen major development launches in the Middle East, North Africa and the UK. Last spring, Brown Lloyd James consulted on the event planning and media outreach for the successful Al Houara launch in Tangier, Morocco. We secured significant international press coverage, including a full page story in The Financial Times. Recently, we handled communications efforts surrounding the takeover of London's Chelsea Barracks, which resulted in major international press, including a front page articles in the Evening Standard.