We are strong advocates of non-traditional “people-to-people” diplomacy. We complement the work of professional diplomats and engage non-political audiences on our client’s behalf. Increasingly, the media, the business sector and culture shape the way people of one country or region seesits neighbors. We understand this power and focus client resources on these key points of influence.

Working with governments, NGOs and others, we identify our client’s cultural, political, historical, and commercial connections to target countries and leverage these areas of common ground to promote deep understanding and friendship. This reservoir of goodwill between nations is essential to achieving long-term policy objectives in a changing world.

BLJ has a highly experienced professional team of consultants drawn from the diplomatic, media and corporate sectors. Our work has strengthened or built new and lasting relationships between the US and various countries in the Middle East, Europe, Africa and Asia.